Over the years we have helped countless companies in the public safety market develop their brands and better market their product and services to first responders. Below are a few select case studies outlining the types of solutions we provide our clients. For further information, please contact Paul Andrews, Vice President of Sales at (301) 937-8547.
PoliceOne.com
Marketing Program Drives Rapid Adoption of the TASER
TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided by print and tradeshow advertising. TASER knew that successfully introducing a new less-lethal weapon to Law Enforcement would require building a compelling business case for the adoption of the TASER and quickly educating the market.
Book Review Leads to #4 on Barnes and Nobles Daily Best Seller List
Author and retired law enforcement officer Dan Marcou was turned down by every publisher he approached when he submitted his first novel, “The Calling: The Making of a Veteran Cop”, a realistic fictional portrayal about the first five years of a young police officer's career. Rather than wait for a publishing deal and unwilling to take no for an answer, he decided to publish the novel on his own.
PoliceOne as a Communication Channel for Peerless®
As a small, family run business, Peerless looks for efficient, cost-effective channels to market its products. They have a wide range of information to disseminate regarding new products and product improvements. In addition, they have used PoliceOne as a channel through which to educate law enforcement about how handcuffs work and how to use them effectively.
PoliceGrantsHelp.com: A One-Stop Web site for Information Sponsored by Cisco
Applying for law enforcement grants just became easier with the January 2008 launch of PoliceGrantsHelp.com. Published by PoliceOne, with sponsorship by Cisco®, the Web site features an extensive database of law enforcement grants with federal, state, local, and corporate opportunities, and how-to information.
FireRescue1.com
FireRehab.com: FireRescue1 Launches Integrated Marketing Platform
for Masimo
In late 2005, Masimo approached FireRescue1 and the Praetorian Group, our parent company, looking for ideas on how to better communicate the value and relevance of the RAD-57 to the fire rescue market. Like other companies targeting the market, Masimo was confronted by the significant challenge of introducing a complex product to a market that is fragmented, cost-conscious and resistant to new technologies.
FireRescue1 Creates Comprehensive Online Campaign for
Globe Manufacturing Company
Historically, Globe has relied primarily on traditional media to build one of the most widely recognized brands within the fire protection market. In 2005, Globe identified online as a channel in which they needed a stronger presence.