FireRescue1.com Reaches 100,000 Fan Milestone on Facebook

SAN FRANCISCO – FireRescue1.com, a leading online resource for firefighters, today announced that it has reached 100,000 fans on Facebook, placing it among some of the top media companies in any market.

The FireRescue1 Facebook fan page has seen more than a 100 percent growth in fans over the past six months. According to usage stats provided by Facebook Insights, the page averages more than 2,000 comments and 9,000 page visits per week. At more than 100,000 fans, FireRescue1’s Facebook page ranks on par with mass media entities such as TIME Magazine and Newsweek.

During the past year, FireRescue1.com has focused heavily on the integration of social media into various areas of the website and its weekly email newsletters, which reach more than 170,000 subscribers each issue. To further drive Facebook interaction, FireRescue1 has incorporated the Facebook "Like" button into articles and product deals across the site, driving interaction between FireRescue1.com and the FireRescue1 Facebook audience. The changes have led to a dramatic increase in traffic generated from Facebook; currently, more than 9% of FireRescue1’s total referral traffic comes from Facebook.

“Facebook has become a huge contributor to our success as a media company, both as a marketing and branding tool and as a hugely productive traffic generator,” said Jon Hughes, Editorial Director for FireRescue1. “We’ve heard it said time and again that public safety as an industry trails behind the curve when it comes to adopting Internet technologies, but social networking is one area where first responders have identified clear benefits and have embraced the tools Facebook and other services provide.”

Visit the FireRescue1 Facebook page at www.Facebook.com/FireRescue1.

About FireRescue1.com
With more than 210,000 registered members and 350,000 monthly unique visitors, FireRescue1.com serves the firefighting community by providing firefighters with the most complete range of information and resources available. FireRescue1 is supported by the Praetorian Group, the proven leader in online public safety resources. The experience and resources of the Praetorian Group has yielded a trusted and reliable online environment for the exchange of information between firefighters and departments from across the Unites States and around the world.

For information on advertising with FireRescue1, visit our advertising section online at www.firerescue1.com/fire-market-advertising/.