Praetorian Group is widely recognized as the leader in safety and security media due to our ability to create market leading online properties that aggregate mission-critical information, product research and training materials that are distributed through eNewsletters, microsites, video content, mobile apps and social media. We are experts in digital advertising and partner to the manufacturers and distributors in our market who require more than traditional print media or display advertising to deliver the value they expect from an ad campaign.
We offer not only the power of our proven product category model, but a variety of customizable marketing programs that supply direct traffic, lead generation, thought leadership, brand awareness or any other metric of success that you desire. Known across the entire industry for our excellent customer service and ability to execute, we are the ideal marketing partner.
Virtual Trade Shows, Sponsored Articles, Webinars & Podcasts
We produce a wide range of sponsored content in multiple formats for our clients’ specific needs. Choose from our roster of industry experts or provide your own to write articles, produce a video product demonstration, or host a custom webinar. We manage every aspect of the project from concept development to promotion to execution and after action reporting.
We have successfully executed more than 100 custom surveys for our clients over the past few years. The depth of our industry reach allows us to deliver results quickly - in some cases less than two weeks - and provide statistically significant results from a broadly representative segment of each of our markets. All while collecting incredibly valuable feedback about your product segment and delivering you qualified leads for follow-up marketing at the conclusion of the program.
Consulting and Custom Projects
Our team has more than 30 years combined experience working in the public safety and security market. We have become experts in using online technology to solve the business challenges that companies in our industry face, helping a number of companies refine their business models and marketing strategies. Have a marketing challenge that needs a solution? Contact us to see how we can help your organization.
With more than 2 million unique safety and security officials visiting our sites each month, Praetorian offers a highly targeted audience for display advertising campaigns. We offer multiple banner sizes, formats and placements and can target banners to specific types of content and relevant site sections.
Product Research Sponsorships
Each of Praetorian's flagship sites contains a robust product library of research categories that cover the entire range of products and services for that market. These product categories are designed to help purchasers and decision-makers research and select the right product for their department or organization. Category sponsorships include new product listings, articles, white papers, reports and press releases as well as testimonials, videos and special promotions.
We offer a range of email marketing solutions, from targeted email promotions to ad opportunities within our member and specialty eNewsletters. All of our websites offer a variety of eNewsletters designed to provide users with timely access to the latest news, training and detailed product information. With a combined reach of more than 2 million subscribers each week, sponsors can reach a large, targeted audience with information about their products and services via placements such as ad insertions, press releases, deals and other custom ad.
Praetorian is the only public safety media company with the proven ability to build, manage and promote a topic-specific microsite related to your company or products. Microsites offer a customized online environment in which to interact with your customers. Whether they provide relevant information on specific subject matter or directly speak to your product line, Praetorian-managed microsites are a resource-efficient and cost-effective way to solve your marketing challenges.
Grant Assistance Programs
Almost every department needs to consider grant funding as a solution for new purchases. The challenge for most companies is that they don’t have a dedicated grants program in place for their public safety customers. Without a formal program in place, responding to grant questions can be time consuming and frustrating. Our Grant sponsorship bundle programs meet your specific objectives by driving new leads, providing personalized 1:1 grant application assistance and teaching your customers how to write and submit grants.
Law enforcement today is faced with unprecedented challenges, including new threats, substantial budget cuts and increasing levels of liability. Launched in January 2011, the PoliceOne Academy training website was established to address the gap between law enforcement department budgets and the need to provide ongoing training to officers. The PoliceOne Academy offers 500 short-format training courses and a repository of nearly 600 training videos. In 2013, we acquired LocalGovU, expanding our online training division more broadly into the government space. LocalGovU is one of the leading online training companies serving local governments and risk pools nationwide.