WHAT WE DO
For nearly 10 years, Praetorian has been widely recognized as the leader in online media across the public safety industry due to our unique blend of content, online functionality, industry knowledge, reach, creativity and marketing expertise. We develop and operate best-in-class vertical Web site portals that provide mission-critical content to industry professionals which keeps them better informed and more effective in protecting their communities. Our sites offer breaking industry news, articles from leading experts, online video, training information, product research and rich community features.
Our Web site portals also serve as interactive marketing channels for companies and organizations seeking to reach our markets. We offer a wide variety of marketing services ranging from online advertising and sponsorships to micro sites and virtual events. We have included a summary of these services below:
Web Site Product Category Sponsorships
Each of Praetorian's sites contains a robust product section with product research categories that cover the entire range of public safety products. These product categories are designed to help purchasers and decision makers research and select the right product for their department or organization. Category sponsorships include placement of new products, articles, white papers, reports and press releases as well as testimonials, videos and special promotions.
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Virtual Trade Shows, Sponsored Articles, Webinars & Podcasts
Praetorian can produce a wide range of sponsored content in multiple formats. Choose from our roster of industry experts or provide your own to write articles, produce a virtual tradeshow, or host a custom webinar or podcast. We manage every aspect of the presentation from concept development to execution and promotion to the more than 1.5 million first responders visiting our sites.
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Micro Sites
Praetorian is the only public safety media company with the ability to build, manage and promote a topic-specific micro site related to your company or products. Micro sites offer a targeted online environment in which to interact with your customers. Whether they provide relevant information on a specific topic or directly speak to your product line, Praetorian-managed micro sites are a resource-efficient and cost-effective way solve your marketing challenges.
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Seminar Sponsorships
Praetorian offers exclusive sponsorship opportunities for our Street Survival® Seminars. These opportunities are being limited to a small number of prominent law enforcement companies. Calibre Press has been the premier officer survival training company for the past 25 years. Sponsorships will be non-competitive and companies selected will have an ongoing right of first refusal for their sponsorship position.
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Industry Surveys
Praetorian has successfully executed on delivering more than 40 surveys during the past few years. The depth of our industry reach allows us to deliver results quickly - in some cases in less than two weeks - and provide statistically significant results from a broadly representative segment of each of our markets.
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Consulting & Custom Projects
The Praetorian team has more than 100 years combined experience working in the public safety market. We have become experts in using online technology to solve the business challenges that companies in our industry face. We have helped a number of companies refine their business models and marketing strategies. Contact us to see how we can help your organization.
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e-Newsletter Advertising
All of Praetorian's Web sites offer a variety of e-newsletters designed to provide our users with timely access to the latest content. Our newsletters reach more than 300,000 first responders each week with news, training and detailed product information. With each edition, sponsors have the unique opportunity to advertise their products and services with insertions, press releases and deals.
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Banner Advertising
With more than 1.5 million first responders visiting our sites each month, Praetorian offers a highly targeted audience. We offer multiple banner sizes, formats and placements and can target banners to specific types of content and relevant site sections.
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